Executive Edge Marketing,SEO,website and advertising expert in Calgary, Alberta,Canada.

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Tired and frustrated trying to do it all yourself?
Looking to dramatically increase sales, put systems into your business and get your marketing on fire? You need a partner in your business who's a Web designer, SEO,Marketing or Franchising Expert? Turbo-Charge Your Business.

Can you do me a big favor?

Can you do me a big favor?
I loaded up a brand new video I created for my company
as part of a new video creation service.

Let me know what you think please.

http://www.executiveedge1.com/

Highly Converting Facebook ads do and don’ts!

Check out my all NEW!! Highly Converting Facebook ads do and don’ts!

http://tinyurl.com/3v6sdo2

I would like to invite you and buy you Lunch:

I would like to invite you and buy you Lunch:
Is your marketing plan ready for the new Season?
If not I would like to help you! For Free!

Free workshop, Free great lunch at the Carriage House Inn.

I'm giving away all my secrets of getting and Ranking high on Google, Building a massive LinkedIn list, Social Media Marketing
and Mobile Marketing.
Sept is here, is your marketing program for the new season ready?
FREE Lunch- Rank High on Google/ MOBILE Marketing and then Convert leads into Paying Customers Workshop Calgary-
Sept 20th 2011.  http://www.executiveedge1.com/rankhigh.html
as well
Have you ever thought about a professionally designed Facebook business
page for your company. In Facebook now I have discovered how to put in a full website, with drop down menus,
a full membership site and Paypal buttons.
Take a look at what I'm doing on my site
and my save $100 off offer.
https://www.facebook.com/MarketingCalgary

I would like to invite you and buy you Lunch:

I would like to invite you and buy you Lunch:
Is your marketing plan ready for the new Season?
If not I would like to help you! For Free!

Free workshop, Free great lunch at the Carriage House Inn.

I'm giving away all my secrets of getting and Ranking high on Google, Building a massive LinkedIn list, Social Media Marketing
and Mobile Marketing.
Sept is here, is your marketing program for the new season ready?
FREE Lunch- Rank High on Google/ MOBILE Marketing and then Convert leads into Paying Customers Workshop Calgary-
Sept 20th 2011.  http://www.executiveedge1.com/rankhigh.html
as well
Have you ever thought about a professionally designed Facebook business
page for your company. In Facebook now I have discovered how to put in a full website, with drop down menus,
a full membership site and Paypal buttons.
Take a look at what I'm doing on my site
and my save $100 off offer.
https://www.facebook.com/MarketingCalgary

Social Media Marketing-Don't Die Trying!!

The Broadening Reach of Social Media Marketing:

Social media marketing is more than just setting up a Facebook fan page and monitoring brand
sentiment. as the social media gold rush continues to unfold, marketers are becoming increasingly
sophisticated in their use of social networking sites, syndicated videos and blogs to engage
customers and prospects.

• Social networking sites. Facebook, Linkedin, MySpace, and other sites are attractive because ads
can be demographically targeted based on gender, age, and interests as reflected by the
socializer’s list of fan pages. Marketers also seek to engage customers with corporate fan pages
and branded applications, and strike up a dialogue with consumers via Twitter.

• Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted
audience with interactive and engaging content. Videos may be hosted on YouTube or other providers
and syndicated across networks, or be featured on a company-owned web property.

• Blogs. By consistently delivering high quality content, successful blogs enjoy a large and
segmented readership and offer marketers a good opportunity to demonstrate thought leadership,
promote their brands and products and, most importantly, to engage in meaningful dialog with
clients and prospects.

• User review sites. From computing to automo- biles, from leading retailers to niche communities,
the social landscape is full of sites at which users swap opinions and recommendations. Marketers
are taking advantage with display ads and expert
commentary and technical guidance.

• Does social media marketing pay off in conversions and revenue?
• Which campaigns and channels perform best and which perform worst?
• is social media cannibalizing other online marketing initiatives?
•  how can we measure rOi of a social media display ad, if the user doesn’t click it?
• Which segments of our blog followers are most likely to buy our products?

The Complex Relationships Between Social Media
Marketing and Your Main Website

Often, marketers view social media as yet another online channel (albeit new and exciting), similar
to other channels such as natural and paid search, email, and affiliates. it is becoming clearer,
however, that not all social media initiatives drive prospects and customers to the business’ main
website in the same way. Social- izers—individuals who seek meaningful interactions with peers and
like-minded people—interact differ- ently with different social media offerings and services. To
better understand this phenomenon, let’s look at Twitter and Facebook from the perspective of
visitor acquisition (and reacquisition).

When it comes to pulling individuals to the website, Twitter behaves similarly to search
advertising.
Twitter users proactively select the topics, people, and companies they wish to follow. When they
receive updates that are relevant and interesting to them, and
if those updates contain links, those users are likely
to interrupt their engagement with Twitter, click on the link, and visit the destination website.

Calgary Social Media Marketing Company.
Your company and you have heard about Social media Marketing , Facebook, Twitter , You Tube. It all sounds very exciting , but very confusing too!
We have the answers and can quickly educate you on what you need (and more importantly) what you don't need to do.

Contact us to get a handle on your Social media Marketing program.

Allan Fine
Marketing and Franchising consultant,
Marketing Systems
GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
http://www.facebook.com/MarketingCalgary
The Executive Edge
Internet Marketing / Website Development
SEO + SMM and Consulting services.
******************************************

How to rank higher on Google and some Great SEO info (This is important stuff if your looking too make money.)

Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12:

If Google decides to display sitelinks for your website, your site will get a much more prominent display than before.

How to make your sitelinks more attractive

Google uses the first 30-35 characters of the meta description tag of a web page for the snippets.

To increase the number of clicks on the snippets, you should optimize your meta description tags:

• The first 35 characters in the meta description tag should contain a clear description of the page and/or a call-to-action.
• Each page of your website should have its own meta description.

Note that Google updates the sitelinks of a website periodically. It may take some time before the new descriptions of your web pages appear in the sitelinks.

How to get sitelinks

In general, Google shows sitelinks if it is sure that a website is the exact match for a search query (usually product name or company name searches). Google generates the sitelinks for your website based on your website navigation and based on the links that point to your website.

If Google does not show sitelinks for your website then you should work on your website navigation:

• Avoid JavaScript and Flash navigation and try to use regular <a href> links as often as possible.
• If you use images for your website navigation, make sure that the images contain alternative texts that allow Google to categorize your links.

Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages. The better a web page is linked, the more likely it is that it will appear in the sitelinks on Google.

Sitelinks are a nice addition for brand name searches but they usually don't appear for searches that consist of two to four words. These words are the most important keywords for website promotion and search engine optimization.

Allan Fine
Marketing and Franchising consultant,
Marketing Systems
GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
http://www.facebook.com/MarketingCalgary
******************************************
The Executive Edge

Internet Marketing / Website Development
SEO + SMM and Consulting services.
******************************************