Sunday, October 23, 2011

http://www.eventbrite.com/event/1057784863 We offer the Best Rates in Calgary. and the Best Service Guaranteed!! How would you like to Rank #1 on Page #1 of Google? The internet and social media are changing rapidly, all your marketing has to take on a

http://www.eventbrite.com/event/1057784863 We offer the Best Rates in Calgary. and the Best Service Guaranteed!! How would you like to Rank #1 on Page #1 of Google? The internet and social media are changing rapidly, all your marketing has to take on a new life. It seems that just yesterday you could put an ad in the yellow pages or the newspaper and you would have all your bases covered. Now you have to spread the word via Twitter, Facebook, and LinkedIn, make sure you on Google Places just to access your market. The Executive Edge is offering an exceptional deal on their Social Media and Internet Marketing Seminar. For just $66 you can transform the way you do business, This is a $429 value.

Tuesday, October 18, 2011

$66 for a Seminar on Social Media and Internet Marketing -This Includes $30 Lunch - from The Executive Edge ($429 value))

$66 for a Seminar on Social Media and Internet Marketing - This Includes $30 Lunch - from The Executive Edge ($429 value)
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Deal Highlights

  • Take your business skills to the next level with The Executive Edge
  • Learn the new marketing ways of the internet
  • Boost awareness, increase sales, and find the right people you need to grow
  • Includes delicious $30 Carriage House Inn lunch - please order your lunch in advance at  http://executiveedge1.com/lunch.html

 

The Fine Print

  • Limit two (2) vouchers per person
  • Up to five (5) vouchers available as gifts for family and friends
  • No cash value, no cash back
  • Taxes are included
  • No valid with any other offer or promotion
  • Lunch Included

 

 

Company Info

The Executive Edge



Deal Overview

How would you like to Rank #1 on Page #1 of Google?


The internet and social media are changing rapidly, all your marketing has to take on a new life. It seems that just yesterday you could put an ad in the yellow pages or the newspaper and you would have all your bases covered. Now you have to spread the word via Twitter, Facebook, and LinkedIn, make sure you on Google Places just to access your market. The Executive Edge is offering an exceptional deal on their Social Media and Internet Marketing Seminar. For just $66 you can transform the way you do business, this is a $429 value. Remember, a great lunch is included!


This is a half day workshop where you will actually learn and do. You need to bring your laptop and it must be wifi enabled as we are going to roll up our sleeves and get to work on your business!

The Executive Edge has been helping small, medium, and large businesses build. Whether you are looking to dramatically increase sales, boost your awareness of internet marketing, or find the right people to grow your business, this seminar will help you guaranteed. If you are a business owner, or interesting in learning the trade, you simply cannot miss this seminar. Learn to plan and achieve your financial goals with the help of the internet. You will be glad you let The Executive Edge take you under their wing and teach you what it takes to become the best marketer for your company in order to take your business to the next level, how can you resist?

The workshop will be held Nov 2ndand November 9thfrom 10:00am to 2:00pm at:

The Carriage House Inn 9030 Macleod Trail SE Calgary, Alberta  T2H 0M4

You must be prepared to buy a Facebook plugin if you want to build your website on Facebook as part of this course.  Your Lunch is valued at $30. It includes a full lunch and unlimited beverages. You know the Carriage House Inn serves great food, now enjoy it.

Wednesday, October 12, 2011

FREE Rank High on Google, linkedin,Mobile Workshop Oct 18th

FREE Rank High on Google / LinkedIn,Mobile Marketing and Convert leads into Paying Customers Workshop Calgary-Oct 18th 2011
Bootcampmarketing_2

Is your Marketing plan ready for the new season Calgary! Double or triple your sales.
Get Huge Traffic to your Website and convert those leads into buyers!
NEVER
STOP
Marketing
Book your space for the Free...
Rank High on Google and lead conversion Workshop
 Learn how to drastically increase sales even in these uncertain times...
Internet Marketing: Facebook, Linked in, Mobile Marketing, SEO, Social Media Marketing and Email Marketing
  • How to rank high on Google
  • What is Mobile Marketing?
  • The top 3 spots on page #1 of Google get 65% of all the traffic.
  • How does it work?
  • How to use Linked in
  • How can it double or triple my sales?
  • How to get onto Page # 1 of Google in 3 weeks or less
  • All about Google Maps/Places
  • All about Facebook Business pages
  • How to effortlessly build a list of target market prospects at low cost
  • How to convert internet prospects into clients
 Advertising: Traffic Generation vs. Brand Awareness
  • How to save thousands in unnecessary costs
  • How to write Mesmerizing Marketing Copy that gets your target market to hire you
  • How to easily track the effectiveness of all of your advertising and marketing initiatives
  Sales Presentations
  • Why it's so important to script everything including your sales Process
  • How to keep your audience focused on your presentation
  • The Most Effective Close in the World: The Assessment Close 
Mobile advertising
  • Why you absolutely need a Mobile landing page for your website
  • What is Mobile Marketing and should your company be using it?
  • How to get hundreds of ongoing customers with SMS advertising
  • From Coupon to Groupon , the dangers of discount coupon marketing
Franchising
  • How to determine if your business is franchise-able
  • How to franchise your business at a fraction of the cost of “traditional” franchising
  • How to start selling franchises immediately

Double Your Database - Triple Your Sales

  • Never cold call again
  • Drive Traffic To Your Website And Get Their Business!
  • Generate a steady supply of qualified leads
  • Develop a “Sales Team” that works 24/7
  • Write ads that actually get people to buy
  • Develop marketing systems
  • Close more effectively
  • Franchise Your Business at a Low Cost!
Here are just some of the types of businesses that our Money-Back Guaranteed System has helped:
  • We have worked with the #1 Advisor, #2 Trainer and Rookie of the Year of Investors Group in Calgary, Manitoba and Toronto
  • Alberta Personal Trainer went from $5K to $30K/Month in the first month and sold 7 franchises
  • BC Vending company went from losing $4K/Month in ads to franchising with a multi-million dollar ad budget
  • Australian Business Consultancy sold over $3 Million in franchises and franchise territories
  • Alberta Recruiting Company went from 0 sales to $155K in first month of working with us - now has 10 employees
  • Alberta Web Designer starts making $20K/month using Peter’s marketing and sales systems and plans to franchise
  • Alberta Roofing Company increases revenues dramatically with our professional marketing system
  • Alberta Entertainer that was about to get a “real” job, triples price and starts making $30K/Month in their first month with us
  • Ontario Health & Wellness product distributor generates $30K/Month in additional “PROFITS” using our system
  • Alberta Piano Instructor on track to make over $1,000,000.00 in 2010!
Is your business failing, do you wish you knew exactly what to do to fix it?
Is your Marketing consistent?
Do you have a great website that drives leads to you all the time?
Do you wish you did?
97% of Businesses FAIL due to wrong or inconsistent
“Marketing”
Demand RESULTS From Your Marketing
The Executive Edge presents
The Free Marketing, Advertising, Business Building and Franchising Workshop!
As the Business Owner here are a few key questions you might ask about your marketing.
What is your unique Marketing Message?
Who knows this?
Where do you place this message that is effective?
What do you do that might detract from this message?
What resources lie untapped or underutilized that might help this message?
Is everything you say consistent with your unique marketing message?
What will you do to magnify and multiply your message?
As the Owner it is not your job to know all the answers, it is your job to ask the right questions. Then listen.
Do you want to gain a stronger marketing advantage?
Do you want to transform your company into a driving force in your industry?
Beware of Business and or Marketing Coaches that spout “myths”, and who seem to miss the point of marketing. Your Marketing MUST help you sell period, and help you get your “Unique Marketing Message” OUT and gain a higher market share.
The KEY to opening up doors for your company is your “Unique Marketing Message”, then learning Where, When, WHY, and HOW to place that message into effective Mediums

At The Executive Edge, we have franchised one of the most successful marketing and franchising companies in Canada, Allan Fine has kept his client's websites in the top 3 spots on Google consistently.
Allan recently added his exceptional Search Engine Optimization and marketing and sales skills to their outstanding list of marketing systems and initiatives that he details in this no-nonsense presentation. Come listen while we explain exactly how to go...
From Failure To Franchise in Less Than 12 Months!
and learn how to market your business using effective no-cost and low-cost marketing initiatives.
Write an Effective Advertising Message That Actually Drives Customer Traffic To You...
and Never cold call again while you...
Learn how to get and stay at the top of search engines with:
• Write advertising that that not only gets you there...but sells for you!
• What marketing mediums you need to use
• How to turn Pay Per Click into Profit Per Click
• The Single Most Important Sales Technique That Most People Leave Out
• And Much More...
• Double your database
• Generate a steady supply of qualified leads
• Develop sales systems
• Close more effectively
• Franchise Your Business
Here are just some of the other businesses that use The Executive Edge marketing and franchise systems...
• Real Estate Agent - 180 calls to List from one postcard campaign
• Financial Planner - Increases average commission from under $5,000 to minimum of $15,000
• Business Consultancy went from $65,000.00 sales to over $5.5 Million in sales within first 2 years of working with The Executive Edge
• Recruiting Company went from 0 sales to over $155K in their first month of working with The Executive Edge
• Web Designer starts making $20K/month using The Executive Edge marketing and sales systems
Join SEO, Marketing and Franchising Expert Allan Fine as he teaches you how to...
Yes, Book my Free ‘Lunch and Learn Marketing Workshop’
When: Tuesday, Oct 18th , 2011
Where: The Carriage House Inn
9030 Macleod Trail S
Calgary, AB T2H 0M4  
Please arrive at: 11:45 am
Workshop starts: 12 Noon(ends at 2:30pm)
Limited Availability only 10 Seats Left
CALL NOW (403) 246-7386 #1
Or Register online:http://www.executiveedge1.com/rankhigh.html
PLEASE Register quickly as we were overbooked by 50% at our last workshop.
Please leave a message as we register numerous events across Canada simultaneously.

So I Finally cracked the code.

So I Finally cracked the code.

GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
http://www.facebook.com/MarketingCalgary
******************************************

 

Tuesday, October 4, 2011

Calgary Loves the Advantages of Mobile Marketing

Your company can access a mobile marketing platform that can reach more than half a billion people today and nearly a billion people by 2015. Right now, there are 20 mobile telephones to every PC in the world, and that number is just expected to grow over the next few years. The most pronounced growth in the mobile industry will be in North America, including Canada, Calgary and the United States, which will encompass nearly 28 percent of the mobile phones in use in the world. If you mount a mobile marketing campaign tomorrow, you have the potential to reach 140 million cell phone users in a way that no other kind of marketing can.

Mobile marketing offers advantages and opportunities that can't be matched by any other medium. It combines the interactivity of the best of the Web and social media with the portability of a cell phone. It's measurable, personal and direct, and is fast becoming the most popular type of marketing and outreach for industries and fields of all types.

Advantages of Mobile Marketing

Marketing via mobile phones is as personal as it gets. Unlike home phones and personal computers, cell phones are a personal accessory, most often used by a single person. They're interactive, and their use can be tracked easily so that you can attach marketing metrics to a personal identifier - the cell phone number. Because of this, mobile marketing allows you to customize and personalize all of your communications so that they best appeal to the individual who receives them.

Communicate Anytime, Anywhere

Mobileimages

You don't need research to tell you that people take their cell phones with them everywhere. Research does show, however, that the average SMS message is opened within seconds of its arrival, so when you use SMS marketing to reach your target audience you have instant, anytime access to your customers.

The mobile phone has changed the way that people communicate with each other and with businesses - and it has changed the way that businesses communicate with their customers. Companies of all sizes and inclinations have adopted SMS marketing as a cutting edge communications tool. Here are just a few of the ways that businesses in different industries can use SMS marketing to improve relationships with their customers.

Doctors, dentists and medical professionals can set up SMS notifications similar to voice messaging services to remind patients of upcoming appointments or ask them to call the office for test results.

A nutritionists office or a publication - online or in print - that focuses on diet and nutrition can blast a series of SMS messages that include motivational diet and exercise tips.

A take-out pizza place can take advantage of text message marketing programs to blast weekly or daily specials available only to those who subscribe to their SMS feeds.

The capabilities of mobile marketing have barely been tapped. The combination of text message marketing with social media and GPS positioning offers nearly limitless possibilities for customizing and tailoring your marketing message for particular demographics and situations. For more information on how to leverage your marketing, contact a specialist for mobile marketing Canada-Calgary area today.

Normal 0 false false false false EN-CA X-NONE X-NONE

Yours in Success!

  Allan Fine

Mobile Marketing consultant,

Marketing Systems

GUARANTEED RESULTS

support@CanadianMobileMarketing.ca
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
 http://www. CanadianMobileMarketing.ca
http://www.facebook.com/MarketingCalgary
******************************************

 

 

Sunday, September 25, 2011

All the New Changes top Facebook Explained-And how it effects You!!

All the New Changes top Facebook Explained-And how it effects You!!

Prior to the announcements at the F8 Conference, I was feeling a great sense of resistance about the Facebook changes. As Mark Zuckerberg presented the new features, a sense of excitement and enthusiasm began to overcome the initial discomfort.   Zuckerberg’s energy sparked my curiosity and I quickly found a way to update my profile to the new timeline.

Honk If you think the new FB sucks Traffic Sign

The public reaction was not quite as enthusiastic.  At the end of the day, there was a flurry of images like “Honk if you think the new FB Sucks” and a variety of complaints streaming into the Newsfeed. (The amusing thing is these complaints were coming in from Facebook users who did not yet have access to the new features!)

Here is a quick summary demystifying the Facebook changes that are rolling out over the next few weeks with a quick video at the end.

The Newsfeed Change: The News Feed is going to feature Top Stories and the most newsworthy, relevant updates. The best way to make sure that you have updates that interest you is to Subscribe to your favorite peoples’ updates.

The Ticker: The small changes and more “lightweight moments” are going to be relegated to the Ticker in the top right hand corner of the screen. The Ticker feed will be the moment to moment updates from your network. You can see your friends updating in real-time and choose whether or not you want to engage with them.

Facebook Cover Image ScreenshotFacebook Timeline: The profile is changing to what is now called the “Timeline” and is an aggregation of all of your posts since the day you signed up for your Facebook account. Your Timeline is “The Story of your Life on a Single Page” and can be edited as you see fit. Entries can be Highlighted with a Star or Deleted according to your preferences. Visitors to your Profile/Timeline can scroll through all of the important events of your life.

This new design takes a page out of Tumblr’s playbook. It enables each user to create what is essentially a personal blog or an ongoing digital scrapbook of life moments, interests and events. This is going to be a great memory-keeper for today’s youth and there was even discussion of being able to create an Annual Report of each year.

The Cover Image: At the Top of your Profile is the Cover Image that serves as a photographic header. It’s basically the Big Picture that best represents your personality at the top of the screen. Tip: Wide Horizontal images work the best.

New Facebook Timeline Status UpdateStatus Updates: Your updates now drop chronologically onto the Timeline and you can Filter your updates to denote Work & Education, Family & Relationships, Living, Health & Wellness and Milestones & Special Events. Essentially, your updates become your stories that you are sharing with the people you have connected with.

Graphic Mapping: In addition to status updates, there is a Graphic Mapping feature that documents the moments geographically. Click on a place and add pictures or comments about your experiences.

2011 Facebook Social Apps

Social Apps: What has the most groundbreaking potential is the endless possibilities for App Developers to create new ways for us to interact socially. Mark Zuckerberg used the term “Frictionless” as he described the seamless way that our apps would automatically update our Timeline. For example, what you read in the Wall Street Journal social news app will automatically populate the news section of your Timeline. There are already Media apps in the pipeline: Netflix for renting & watching movies, Spotify for sharing songs & playlists, Hulu for sharing TV Shows, Wall Street Journal and Washington Post for News. Lifestyle apps include Nike+GPS for runners, biking, hiking, hobbies and various recipe/food review sharing apps.

And if these features are not enough… These were only some of the changes announced, so it will be interesting to see how the Facebook community responds to the fresh new look. Stay tuned for more updates as Facebook continues to evolve & roll out the changes.

If you just can’t wait to update your Facebook profile, here is a quick 3 min YouTube video that will guide you through the process of “How to Enable & Activate Your Facebook Timeline Today.”

 

Allan Fine
Marketing and Franchising consultant,

Marketing Systems

GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
http://www.facebook.com/MarketingCalgary
The Executive Edge
Internet Marketing / Website Development
SEO + SMM and Consulting services.
******************************************

Thursday, September 22, 2011

How to Maximize Linkedin !

Maximizing your LinkedIn Visibility

Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.

If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!

Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!

Why LinkedIn?

LinkedIn is the largest professional social network online today, with over 100 million professional users. The average household income of LinkedIn users is over $88,000 per year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week! 

If you are a professional or a business owner, you can’t afford to miss out on the opportunity to build relationships with potential customers, clients, partners and peers on LinkedIn. It’s a powerful audience that you can engage, interact with and influence.

#1: Complete your LinkedIn “profile box.”

When visitors first land on your LinkedIn profile, a box displaying your profile highlights fills the screen. Given the importance of first impressions, the information in your “profile box” should be complete, current and optimized.

This is your best chance to make a good impression. In many cases, someone may read through your entire profile, but most people are going to get the information they need from your profile box.

Here are the steps to complete your LinkedIn Profile.

Upload a professional image. This is your very best opportunity to make a great first impression and is essential to attracting connections. No professional photo? No credibility.

Create a compelling headline. You only have 120 characters at the top of your profile to describe who you are, whom you serve and how you help. Use brief, descriptive, compelling keywords so the right professionals on LinkedIn can discover you. Focus on terms that your target markets are more likely to search for. What language do they use? Make your headline text compelling, but use words that resonate with your market.

List your current position and at least two past positions. If you don’t list at least two past positions, your profile won’t be considered “complete,” which can mean missed opportunities to be discovered by prospective clients and customers. Make sure to describe each of your roles in depth, and again use those keywords that will resonate with your target markets! It is also okay to list two or three positions that describe your current role, as I have done in my own profile.

Add your education information. List colleges and the high school you attended in this area. Why? One of the primary search tools within LinkedIn is the ability to locate people with whom you attended school. This is a potential connection point that can open doors for you.

Customize your “website” listings. Under the Websites section of your LinkedIn profile, you can have up to three listed. Choose the “Other” option when setting up each of these links and describe the links to your brand with relevant terms. For example, rather than using the phrase “my website,” I use “Smart Social Pro Blog.” Not only is this more descriptive, it also gives me a better opportunity to rank for those keywords in search.

Include a link to your Twitter profile. Add your Twitter handle to your LinkedIn profile. Visitors to your profile can now follow you on Twitter directly from within your profile box! LinkedIn and Twitter are tightly integrated. You can share your tweets as LinkedIn status updates (best practice: add #in to the end of specific tweets rather than choosing to send all tweets to LinkedIn), and you can share LinkedIn status updates as tweets!

Edit your “vanity” LinkedIn URL. An example is http://www.linkedin.com/in/allanfine This will enable your LinkedIn profile link to show up in search results under your name on all the major search engines! It is important to claim those results for your name as they provide a gateway into your personal brand.

Following these seven tips will ensure that you put your best foot forward with a comprehensive snapshot of who you are, what you do and where people can learn more about you. Your LinkedIn profile should serve as one of your most valuable professional digital assets.

#2: Use keywords within your profile summary section

The summary section on your LinkedIn profile is where you have the most flexibility to expand upon who you are, whom you serve and how you help your clients. Although this section is not as visible as your “profile box,” it’s still important.

Write the text in your summary section in the first person, as if you were talking directly to potential clients. Begin with “My name is…” Why? Because your name is a keyword, and this provides a simple introduction to your story. Your summary section should include keywords that describe how you help your clients in language that resonates with them! Try to stay away from industry jargon if possible. Also, don’t stuff your summary section with keywords. Simply use effective keywords and phrases where they fit.

Hint: The “specialties” section of the summary is a great place to list your areas of expertise using descriptive keywords.

#3: Leverage your existing natural network

Your existing contacts—your “natural” network—can provide a rich online networking experience and can help you quickly ramp up your visibility. This foundation network is key to creating a powerful presence on LinkedIn!

To uncover all of your connection opportunities, go to “Add Connections” in your navigation menu, which is listed under “Contacts.”

Thoroughly review LinkedIn’s connection channels.

There are four natural connection channels provided by LinkedIn. Make sure to go through all four connection channels to make sure you find all potential connections who can be a part of your network.

Regardless of how many connections you may already have on LinkedIn, it’s worth your while to go through this exercise monthly because membership growth continues to be very strong on LinkedIn!

see who you know

  1. Send a LinkedIn invitation to connect to existing contacts though the “Add Connections” feature.
  2. Review colleagues from your current and past work experience and send invitations to connect.
  3. Find classmates from high school and college to connect with.
  4. Review the “People You May Know” list. This is LinkedIn’s connection suggestion engine!

#4: Focus on timely and relevant status updates

LinkedIn is a professional business network; therefore, it’s busy during business hours! You should strive to be visible and valuable during that time. Your status updates should add value to your target markets.

A best practice is to update your status two to three times daily. Also, spread out your updates rather than posting them all at once.

A fantastic tool for adding value in your industry is to take advantage of LinkedIn Today. This is LinkedIn’s top news tool available right there inside the network. You can customize your news updates by industry and easily share relevant stories with your connections. Top news is surfaced by the people, not by an editorial staff! Learn how to use LinkedIn Today to find popular content.

linkedin today

See articles shared by your connections, save articles and follow industries.

#5: Join and participate in groups

LinkedIn Groups recently got a major upgrade with the new LinkedIn mobile application. You can now participate in group discussions on the go. This is a great way to remain visible and valuable in your target markets.

Strive to review and participate in group discussions at least once per week. You can join up to 50 groups, but your time will be best spent focusing on three to five at most. Otherwise it will be difficult to keep up with all of the conversations.

groups

By visiting the “Groups” tab on your LinkedIn navigation menu, you can easily find groups to join, access existing groups that you belong to, review and follow existing discussions that you are a part of, and view “groups you may like” suggestions from LinkedIn. In addition, you can use the LinkedIn search function to find groups.

Join groups that are relevant to your business and target markets. For example, if you have a local business, look for groups that are organized around where you live or work! Consider joining alumni groups, peer groups and groups that are organized around professional and personal topics that you are most interested in.

Lastly, think about groups where your target markets might be hanging out so you can find ways to be creatively visible and valuable to them with the resources and insights you share.

Share relevant, resourceful, rich content with your groups that can help other members. Ask questions and respond to comments! Learn more about effectively participating in LinkedIn Groups.

Lastly

Go to

http://www.linkedinlabs.com

Very cool new stuff Linked in JUST launched!!!

Final Thoughts

There are so many features and tools available with LinkedIn. It is essentially a networking treasure chest for any businessperson, filled with opportunities to deepen existing relationships, meet new professionals and add value to members of your target markets. To take advantage of all of these opportunities, it is important to spend time learning as much as you can.

I hope that these five steps will help you maximize value and minimize time as you ramp up your LinkedIn presence. Give me a shout if you need any help with your marketing.

Allan Fine
Marketing and Franchising consultant,

Marketing Systems

GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com
http://www.facebook.com/MarketingCalgary
The Executive Edge
Internet Marketing / Website Development
SEO + SMM and Consulting services.
******************************************