Top Reasons Your Business Needs To Be 'LinkedIn'(and How to get tons of free leads!))

Top Reasons Your Business Needs To Be on 'LinkedIn'

If you own a small to medium sized business and your organization doesn't have a profile on LinkedIn, you are missing out on a huge opportunity to get noticed.

Not only does LinkedIn have over 100 million users, but the social network also:

*Gets Over 4 Million Hits Per Day

* Ranks 12th Globally And 10th For the U.S. On Alexa

*Has 1,000 New Professional Groups Created Every Day

*Gets 1 New Member Every Second

*Contains More Than 1 Million Company Profile Pages

*Has Executive Profiles From All Fortune 500 Companies

*And Much More

The bottom line is that LinkedIn is the largest professional network in the world and it is only getting bigger. Just by putting your profile on LinkedIn, you have access to millions of professionals, all over the world. Never before have professionals been so accessible in one place.

Think about it. In the past, you used to have to travel all over creation to attend seminars and meet-and-greets with the top VIPs in your industry. Go to dozens of networking events, just to get the same amount of contacts you can in 1 week on Linkedin. Of course people still do this as it is a great way to network and get noticed, but with LinkedIn, you no longer have to do that.

With a LinkedIn profile, you can display your skills and experience, you have access to professionals without having to go through gate-keepers and you can also gain insider

knowledge within your specialty. Where on earth can you get all of that information and access but the biggest professional social network on Earth? Nowhere. That is why we are insane for LinkedIn and you should be, too.

What Can LinkedIn Do For Your Business?

Just in case you are still on the fence about LinkedIn, let's look at a few more points you should consider. It is completely understandable to be hesitant about getting involved with yet

another social network. Facebook marketing can be exhausting, Twitter marketing can give you a headache and now someone is asking you to get on another social network?

If time is tight, it is understandable to resist the LinkedIn revolution.

But hang on. Whether you provide services or sell products, you are always interested in more exposure, leads, customers and sales, right?

Well, what if you were told that there was a shortcut to finding great projects and clients?

Well, what if you were told that there was a shortcut to finding great projects and clients?

What if you were told how easy it is to rise to the top of your field?

And what if you were told that you have the opportunity to meet the ideal candidate for a rock-solid joint venture that makes you tons of money?

Would you be interested then? Especially if you found out the method was free?

You get all this with LinkedIn. This isn't just another social network. It is your key to more exposure, higher rankings and more sales, partnerships and networked professionals. And

you are going to learn how to rise to the top quickly using expert techniques that have been gleaned through years of intense study.

In my next post I'll talk about how to get those FREE leads...

Till then........Keep on Connecting on Linkedin

Allan Fine

http://www.executiveedge1.com/linkedin-training.html

403-246-7386

Google Penguin and panda update recovery 101 !!

Don't run for cover, Just listen up.

Like the previous updates from Google, such as the Panda, the latest Penguin update Has many webmasters and website owners scrambling from the destruction. When Google massively changes its algorithm. You have to react and react quickly. Here are some great tips and great information to help you recover. If your search engine rankings have dropped.

As a Calgary marketing company, our job is to help our clients and our potential clients ( that's you) with great information on SEO and Internet marketing.

I love organic search results, and organic search traffic from Google and other major search engines constitutes around 50% of all Internet traffic.
About eight years ago. I stopped spending tons of money on Google ad words and other pay per click and now I rely almost entirely on natural search engine traffic. So losing valuable visitors and customers as a result of a penalty arising from The Google Penguin and panda update and webspammy SEO techniques can be devastating for any startup, business, blogger or Internet entreprenuer.

This article discusses the steps needful to revert from Google SEO penalties and act re-appearing in the SERPs (Search Engine Results Pages). This great information will tell you exactly what to do moving forward.

first off, do you have this done properly:

Got clean sitemaps?

Still have duplicate content issues?

Have you integrated social sharing features across your site?

Got the best practices of SEO covered (remember, we like SEO…)

Do you have a webmaster account activated at the all of the search engines?

How’s your robots.txt file doing? Blocking the right stuff?

   
1.Perform a full website and SEO audit on your site.

Google doesn't channelise the intricacies of their algorithms. It's happened before that sites soul disappeared as a ensue of bugs on Google's indorse of things. So no one can archer you incisively why your website or diary dropped out of the rankings - tho', if you meshed in fastening structure journal rings then that is a fair overt soul.

It's grave to fulfill a athlete website SEO scrutinize with a accent on any and all voltage SEO problems that strength head to penalties.

What does an SEO audit involve?

Here’s what your SEO audit should include at a minimum:

• Webmaster tools: Helps to find unwanted, low PR (PageRank) back links
• On-site SEO: Have you checked your site for duplicate content? Stub pages? Caching? Aggregation? Speed? Performance? Malware? SEO keyword stuffing?
• Off-site SEO: Have you got plenty of niche backlinks from quality resources? Is anyone talking about you in social media? News? Blogs?
• Backlinks: This is the main culprit in the recent Penguin algorithm update. One of the most likely candidates if you have been using unethical SEO services up ’til now
• Google analytics: Can pinpoint drops in search traffic and relate it to any major search algorithm updates. This may provide clues as to the type of SEO problems your blog or site succumbed to

2. After performing a complete SEO audit, it is time to work out what SEO features of your site or blog are the best candidates for improvement. Usually it's going to be on site page optimization and Backlinks.

Spammy backlinks are Number one on Google's hit list

Here are the most likely reasons for a recent drop in the search engine results pages:

• Poor quality backlinks: If you’ve joined a blog ring, or paid for backlinks… well, I trust you’ve learned your lesson
• Lack of fresh content: Adding Content to your site Eight years ago and expecting to remain at the top of search results is not realistic
• Over optimization: If you spend more time working for search engines than human visitors, you are not being productive
• Poor SEO: If you have not implemented any of the major SEO guidelines then its possible that straightforward SEO could fix the problem
• Lack of buzz or social interaction: Google takes into account what other people think of your site or blog. If no-one is interested in your site, is it realistic to think Google will be?

Fixing the above SEO issues can take time and effort, and it can take even longer for your site to reappear in the search results. Fortunately, it is possible to give your site an advantage…

3. Add great new content to many pages of your current site and create new pages.

Add 60 new high quality, well SEO’d articles that are shared and promoted socially and all of a sudden, you have 350 backlinks of which only 98 are spammy. Now less than one third of your backlinks are spammy and, from Google’s perspective, you are most likely a high quality site with a bit of webspam.

Much of Google’s algorithm metrics are relative. This means that if you have 98 spammy backlinks out of a hundred, then 85% of your backlinks are spammy and from Google’s perspective your site is most likely poor quality.

4. Implement Penguin and panda friendly SEO techniques.

SEO is basically a bug in the search system. Google continually adapts to close up loopholes exploited by people attempting to derive greater benefit than the quality of their content warrants.

The SEO Investment

So now the whole new game out there and the rules changed. Now you have to create high quality articles and Backlinks with many different anchor text key phrases. Diversify, diversify, diversify..

5. Partner with only high quality SEO companies & services

Risking your business by trying to cheat Google’s search algorithms is not a sound business model. Instead, work with a reliable SEO consultant or partner to implement best practice SEO, which is designed to make your site as valuable and relevant as possible.

So there you have it, once again if you want the full list and all the information please contact me I be happy to help you , have a great day.

Allan Fine

The Executive Edge

403-246-7386

 

 

 

 

Directories are a great resource of Backlinks, Here is a great resource of directories!

As a Calgary marketing company, I'm always looking to provide great value for my clients and great information to you. Here's another great post on directories. I have compiled a phenomenal list Of Internet directories for you.

Importance of Local Directories

Local business directories are a big factor in your company’s internet presence and online reputation. Local directories comprise of everything from Yelp!, Angie’s List and Judy’s Book to City Square, MojoPages and 100s of other location-based directories. Today, I want to talk about three reasons that you should submit your business to local business directories.  

Branding and Backlinks

Any company that has been around for any amount of time would tell you how important branding is for growth. Branding online is equally as important as traditional; local business directories means as it gives- your business one more place to advertise. Now you’re thinking “OK, that’s great, but outside of directories like Yellow Book and Angie’s List, if people don’t visit these sites how will they see my listing?” That’s where the search engines come in… Search engines want to give the searcher the most valuable information as quickly as possible, so not only will they display websites of the companies that the search engine believes relate to what you are looking for, they will also provide local listings, news, images, videos, and related directories among its results for the search term. This gives you more fishing lines in the water to hook a new customer and it is another opportunity to get your company name in front of the searcher.

New Visitors and Incoming Web Traffic

While many traditional web directories don’t provide much impact on new visitors to your website, local directories such as Angies List, SuperPages, and Yellow Book do still provide valuable referrals for your business. These business listing sites are also more often trusted than other places on the web or directories. Business listings such as these are often considered to be more trustworthy because they allow existing customers to post reviews and testimonials or they have business certifications, or other standards, that must be met before they will post the business as part of their network. In doing so, new visitors acquire more insight on whether or not they can trust a company based on other clients’ testimonies of the company and that can either persuade potential clients towards higher credited companies… or detour the searcher from businesses with unfavorable reviews.

Search Engine Authority

Lastly and most importantly, local and international directories give you citations to build authority with the search engines like Google. The manner in which Google’s SERPs (Search Engine Results Pages) are displayed, the area for Google Places displays predominantly at the top. While there are other ways to optimize your Google Places listing, one of the biggest factors is through citations. Citations are mentions of your name, address, and phone numbers on other sites. There are many places where you can get citations, however local business directories are the easiest way to build multiple citations quickly.

Have a great day and a great week.
Allan Fine
Calgary marketing company
403-246-7386

The Top 100 Wordpress Plugins (and Why I love them)!

WordPress is a great CMS system, and while I'm not particularly fond of it for website design (  I have my reasons) I do love of blogging though.

As a Calgary marketing company I am always trying to help all my clients and YOU.

I feel that there is so much abundance in Calgary. There is no need to hide information, or not properly share it.

Here is a list of 100 great WordPress plug-ins, if you want the full reports and all the information. Please feel free to contact me. I would love to help you out.

Introduction 1

Allin One SEO 2

Akismet 3

Google XML Sitemap 4

Google Analytics 5

Simple Facebook Connect 6

Contact Form 7

Gravity Forms 8

BackupBuddy 9

Comment Luv 10

Traffic Getting SEQ Plugin by Jeff Johnson 11

CBnet Ping Optimizer 12

Flowplayer 13

WordPress backup 14

Digg Digg 15

Easy WP SEQ 16

Exclude Pages 17

Audio Player 18

AWeber Web Form Plugin 19

DigitaiAccess Pass (DAP) 20

Fast Secure Contact Form 21

Raw HTML 22

Amazon S3 for WordPress 23

Google Analyticator 24

Bulletproof 25

Commentluv Premium 26

HeadSpace2 SEQ 27

AddThis 28

Live Slogging 29

ClickBump SEQ 30

Digi Auto Links 31

wp-Member 32

Disqus Comment System 33

Duplicate Post 34

Easy Video Player 35

MaxBiog Press Affiliate Ninja 36

W3 Total Cache 37

lnfusionWP 38

Jetpack 39

JWplayer 40

Add To Any 41

List Rank Dashboard Widget 42

Conditional Captcha 43

Antispam Bee 44

Auto Blog Buddy 45

Auto Link Juicer 46

Auto Blogged 47

Automatic WordPress Backup 48

WP Autoresponder and Newsletter Plugin 49

Backlinks Rotator 50

Backup creator 51

WP Super Cache 52

cforms II 53

Chennai Central 54

Clean-contact form 55

Facebook  comments for WordPress 56

Date Exclusion SEO 57

Display  Buddy 58

Easy AdSense 59

Editorial  Calendar 60

Efficient  Related  Posts 61

EZPZ One Click  Backup 62

Feedburner 63

Flash video player 64

Follow Widget 65

Free Traffic Getting  SEO 66

Better WordPress Google XML Sitemaps 67

XML Google  Maps 68

Hana Flash Player 69

Exploit scanner 70

Like 71

Thank Me Later 72

WP Email Capture 73

Clicky 74

Simple Social 75

SEO Smart Links 76

Sociable 77

Viper's 78

Video Quicktags 79

AdSense Manager  80

Ad Injection 81

Wptouch 82

Redirection 83

pageMash 84

Simple Social- Sharing Widgets and Icons 85

Social Media Widget 86

WP Security 87

Scan WP 88 

Smush.it Newsletter 89

TinyMCE Advanced 90

LinkWithin 91

WordPress Importer 92

SEO Friendly Images 93

Secure WordPress 94

MaxBiogPress 95

Ninja Affiliate 96

FeedWordPress 97

WP Optimize 98

WP-DBManager 99

Really Simple CAPTCHA  100

WP-Polls 101

So there you have it, once again if you want the full list and all the information please contact me I be happy to help you , have a great day.

Allan Fine

The Executive Edge

403-246-7386 

 

 

 

 

When is twitter going to add more social media site back into Posterous?

When is twitter going to add more social media site back into Posterous?

Twitter took out half the sites Posterous
Had in the Auto post setup
Thats why it was so great
When are they going to replace some they took out ?

Super back linking strategies and SEO information, that you absolutely must know!

Here is some information I came across that most companies should know themselves or hire a company who understands all this technical mumbo-jumbo as it will result in your website being ranked higher on Google. Therefore getting more leads, and therefore making more money!

This information is a little bit complicated and probably the average company owner or marketing person won't understand it, as it's pretty technical. Now I'm not saying this to seem really smart. I just find that when I talk to my clients about this. They get that kind of glazed look over their eyes and they have no idea when talking about. That's okay, if you get it great, if you don't understand it. Please contact me. I be happy to explain to you. 

Backlinks are the backbone of any great SEO program.

The easiest way to increase your sites. Google PR if the buyback links in those pages which is then passed to your webpage and increases your PR weight!

Passed PR Weight - is Google PageRank weight, passed from the backlink page to your web page. This weight is calculated based on the Google PageRank Formula. For your convenience, below we provided a simplified explanation of Google PR Formula. 

 

Take a look in the above table, you'll see that to get PR4, you need to have 625 weight. Since your page has only 511.82 weight, it will get PR3. 

Now, let's take a look at another example for you to see how important the number of outbound links is. For example, if you buy a backlink on PR6 page with only 1 outbound link, then your page will get the following PR weight: 15,625 (weight of PR6 page) / 2 (your link will become 2nd outbound link) - 15% = 6,640.62 weight. If your page is PR0, such backlink will increase your page PR to PR5 in the next  Google PR update!

 

All this means that when you purchase backlinks, you need to consider not only Google PR of the page, but also the number of outbound links on that page.
 

To make a long story short. A website along with all the other website optimization factors  ( see this post on how I explained how Google actually gets a website ranked)
http://executiveedge1.posterous.com/#!/the-secret-to-how-i-am-number-one-on-page-1-o
needs to have thousands and thousands of Backlinks.

A powerful Backlinking campaign will get you there. Imagine the sort of money you could be making if you were #1 on Google all of your websites competitive keywords! Let our backlink service help you!

Rates:

Packages range from $149-$1500 –The average site needs 3000-5000 backlinks to rank well on Google.

Contact: Please contact The Executive Edge

Website: http://executiveedge1.com/backlink.html

 

Calgary Internet Marketing

Calgary Internet Marketing

An analysis done by Webvisible and Neilsen, indicates that about 63% of potential buyers and small business owners use the internet to search for information about local businesses and about 82% of these use Google to do so. However, a mere 44% of businesses have a website of their own and mere 10% are committed towards using this as a means to boost sales. - Calgary Internet Marketing

Social media allows cheap, in fact almost free advertisement, making it easier for people to sell their idea, products or services to a wide variety of people. All it needs is a little strategic thinking. In fact internet marketing has even found acceptance in B-schools, with several B-schools offering bachelor and masters programs on online marketing. While setting up websites and putting up advertisements helps, it has its limitations. Small business owners in Calgary can no longer afford to ignore the Calgary internet marketing wave. In fact the one great thing about the internet is that it allows small business owners to compete with giants, thus providing for a level playing field.

Calgary Internet Marketing company - Despite the recession, there are several success stories of small business owners who've managed to dominate the Calgary market, thanks to Calgary internet marketing companies. These companies offer unique services that can get unexpected results including top ranking on search engines like Google, Bing, etc. Using social media sites effectively can land you with thousands of fans and followers, traffic to your website and finally crazy sales leads.

Quality articles, SEO, blogs, press releases, video submissions, are tools besides social media used by these companies to market your product. Thanks to Calgary internet marketing professionals it's easy to make yourself known to the whole of Calgary (and to the whole wide world) at a fraction of costs that you would generally spend on advertising through conventional techniques.

But it's very important to choose the Calgary internet marketing professional with care. When marketing your business, you never know when the thin line between marketing and spamming has been crossed. While intelligent marketing has its benefits, spamming may actually drive customers away from you. Instances of spamming include, sending the same twitter updates to followers multiple times, mindless blog commenting, etc.

Calgary Internet Marketing