Calgary Reputation Management | Calgary Marketing Firm | 403-246-7386

http://www.executiveedge1.com/calgary-reputation-management.html
 Calgary Reputation Management | Calgary Marketing Firm |  403-246-7386

Calgary marketing firm The Executive Edge, provides online marketing reputation management services including local business listing submission, Google reviews, yelp reviews, home star reviews local review assist, and reputation management.

Google
Local businesses where introduced to Google Places in 2010. Now Google has blended in Google places with Google plus and if consumers are searching for a local business, product or service they will see a list of businesses related to their search on the top page of Google. They are identified by the "red pin"

Why is First Page Ranking are so critically Important.
It's like being on the front cover and back cover of the old yellow pages with a full page color ad. The higher your rankings the higher the number of potential customers will view your site. We are number one, page 1 of Google for several key phrases like Calgary marketing company. The first position, position number one, page 1, gets about 42% of the click-through s. Position 2 receives a staggering 70% less click-through s and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2.Studies have shown that the majority of people who search online will click on one of the top three listings on the first page search results.

3 Ways to Protect Your Online Reputation
When it comes to business marketing, one of the most important things to consider is your online reputation.  Remember that 90 percent of all consumers search the Internet to look for products and services; therefore, what those consumers find online about your business will determine whether or not they choose you over the competitors.  There are so many forums in which both happy and disgruntled customers can air their emotions about your business -- including social networking sites, review sites, and blogs, among others -- and it is your responsibility to manage what is being said about your business.  How do you do that?  Here are three ways to protect your online reputation:
Good business practices.  Think of it this way: when you are doing things the "right" way, and acting as an upstanding business entity, it will be harder for people to say bad things about you online.  Stock your website with relevant and useful content, participate in social forums in a positive and progressive way, and exhibit good customer service practices in order to stay on peoples' good sides.

Respond to negative reviews.  Of course, you can't please everyone.  It is inevitable that you will eventually face a bad review or two (or more).  Rather than dwell on the negatives, it is best that you learn how to respond appropriately, so that you can actually turn a bad review into a positive testament of your business practices.  (Yes, it IS possible.)  First of all, don't ever ignore negative reviews; doing that is as bad as agreeing with what is being said.  When you do respond, keep all emotion out of it; instead, console the customer on having had a bad experience and offer a viable solution.  For example, if a customer posts a review complaining about the service in your salon, offer a coupon and ask the customer to come back in and see you personally, for a better experience.

Monitor your online reputation.  While you can't remove things like bad reviews and negative social media gossip circulating about your business, you can take steps to counter negative occurrences as soon as they happen (and before they get out of hand). 

You want to be in control of your own results.
What are people saying about your business?
The first step is to find out what people are saying about your business online. The best way to do this is to simply Google your business name. Are there any reviews about your company on the first page?

In a nutshell, your online reputation is made up of everything about your business that exists online. The range of materials that could potentially impact your business' online reputation is broader than you might realize at first. Here are just some components of your online image:

1. Comments made about your business on social media such as Twitter or Facebook
2. Images about your business online
3. Videos about your business (Good or Bad) on YouTube and elsewhere
4. Posts and articles published online about your business
5. Geo-location information broadcast through services like Foursquare
6. Comments that others make about you in social media or in blog posts
7. Images of your business that others publish on social media

Calgary marketing firm, Calgary reputation management, local business listing submission

Calgary Marketing Company
Find us at http://www.executiveedge1.com/calgary-reputation-mangement.html