Advanced SEO Tips- Here is the next post in my series...........

Thank you so much, for following my series.
My number one goal is to help as many people as a Calgary SEO Company as possible.

Everyone knows being on page #1 of Google is probably the most important thing for any business owner's website, so here is some more great information on Seo. If you have any questions please contact me.

Advanced SEO 101:
What other factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links,
how many links you have and what keywords you’re using as the anchor text all
affect your rankings. But there are other factors that affect your ranking, including but
not limited to:

· On page optimization factors – this is how well you’ve optimized your tags,
content, formatting, keyword proximity, site map, and links on your web page.

This also includes whether you use your keywords at the top of your page and
in your “alt” tags (both good things).

· Having a lot outgoing or reciprocal links pointing to “bad” sites (like link
farms) – can negatively impact rankings.

· Whether you have unique content (which the SE’s like).

· How frequently you update your site. Faster isn't necessarily better. Check
what ranks well for your niche and aim to match it.

· Whether your domain includes your primary keywords.

· Your domain’s age, reputation, IP address and whether it’s a top level domain
(e.g., a .com is better than a .info although probably not by much).

· Shady practices such as keyword stuffing or using text that’s the same color as
the background can negatively affect your rankings. Only an issue if your site
gets manually inspected and you don't have a legitimate reason for it.

· Showing one page to the search engines and other page to visitors negatively
affects your rankings. (Cloaking and doorway pages.)

· Frames negatively affect your rankings.

· Using content that the search engines can’t read, like audios, flash, videos,
graphics (without alt tags), etc.

· Whether you have a robots.txt file that tells the search engine bots to stop
crawling or indexing your site.

Does domain age help?
Yes – search engines view older domains as more trustworthy, which means older
domains may have a slight advantage. But this is only true if the older domain has a
good reputation (e.g., it hasn’t been blacklisted, penalized or banned from the search
engines).

Why would I want to 301 redirect an aged domain?
Google passes link juice/authority/age/ranking strength (call it what you like) from
one domain to another if you do a 301 redirect on it. For the less tech savvy out there
the 301 code means “permanently moved” and is a way to announce that your site that
was once “here” is now “there”.

The upshot of this is that you can buy an aged domain and “301” it to the site you’re
trying to rank instantly passing on all that lovely ranking power that it’s acquired just
by sitting in some domain squatters account for 10 years.

Just make sure they do a domain push at the same registrar it was originally registered
at or all these effects are lost. Also, you have to wait up to 2 weeks to see the benefits.
They are not instant!
What is rel="canonical"?
If you have two or more pages with similar content, you can tell Google which is your
preferred page to show in the search engine results. This is referred to as your
“canonical” page. If Google agrees this designated page is the best version, it will
show this preferred page in its index.

To tell Google which page you want listed as the canonical page, add the following
bit of code into the head section of the similar (non-canonical) pages:
<link rel="canonical" href="http://www.example.com/filename.html"/>
Naturally, you should replace the example.com/filename.html with your actual
domain name and file name.
For example…
Example.com/file1.html is your preferred canonical page, the one you want displayed
in the search engine results. You don’t have to add any tags to this site.
Example.com/file2.html and Example.com/file3.html have similar content to
example.com/file1.html. As such, you’d place the canonical code within the <head>
tag of these two sites to tell Google that example.com/file1.html is the most important
page.
The most common reason to do this is to tell Google that these pages are all the same
· Example.com
· www.example.com
· www.example.com/index.html
· Example.com/index.html

Don’t go overboard with this and certainly don’t use it on stuff like paginated
comment pages because they are “similar” but contain the same post. They contain
enough unique content to be treated as unique and Google will start to ignore your
legitimate canonicals if it finds too many instances of you misusing it.
Yes, Google thinks it’s smarter than you, deal with it and move on.

What's the truth about duplicate content?
There is no duplicate content penalty when it comes to multiple sites. Otherwise, your
shady competitors could just create near-clones of your site to make your site
disappear. But that doesn’t happen. Indeed, run a search for a PLR article and you’ll
likely see many SE results for that same article.

So there you have it. In my next post I will be discussing, Site maps, Frsh content on your site and Meta Tags.

 

Till then........Keep on Connecting on Linkedin

Allan Fine

http://www.executiveedge1.com/calgary-seo.html

403-246-7386

 

 

Calgary Reputation Management For Calgary Dentists

Calgary SEO- The First step...........

Hi, Allan Fine here again and here is the next article on Calgary Seo.
I really hope you find it helpful for your business and educational.

 

Basic SEO 101

What is SEO?

SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep. In theory we’re interested in all search engines. In practice SEO = Google.

What's the difference between SEO and SEM?

While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).

SEO refers to the process of using on and off page factors (typically free) to get your web pages 

ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.

What's the difference between paid and organic search listings?

Organic search engine listings are the main results users see when they do a Google search. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. Indeed, most of these sites appear in the top of the search engine results because the webmasters of these sites have used SEO tactics to ensure top rankings.

 

The paid (or “sponsored”) listings usually appear on the top, bottom and to the right of the regular organic listings. Usually these are pay per click (PPC) ads, which means the website owner only pays when someone clicks on his ad (as opposed to paying for impressions).

This isn’t an either/or game. Just because you do SEO doesn’t mean you can’t/shouldn’t use PPC and vice versa. Now for me, PPC isn't something I really use anymore. I much prefer investing my money in natural SEO and SEM.

As for me, these are long-term solutions to Internet marketing. Where as PPC is only a short-term solution because when you stop paying for PPC, you don't get anymore results.

With that in mind, though, I think PPC can be extremely valuable as a short-term solution, or to shore up key phrases that you don't rank well on all.

SEO is not free traffic, it takes time and/or money to get good organic rankings but in the long run it’s usually cheaper than PPC.

What's on-page SEO?

• On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search 
• engines. This includes but is not limited to:
• Creating content around specific keywords.
• Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
• Including the chosen keywords in meta tags.
• Including the keywords in the navigation menu and other links.
• Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
• Using related keywords on the site (see the question on LSI for more information).

What's off-page SEO?

Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines. This is a glorified way of saying, “get links” and did I mention, “more links”.

How quickly will I see results?

If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing.

If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort.
In my next article I''l be talking about some Advanced SEO coming up.Stay tuned....

Till then........Keep on Connecting on the internet.

Allan Fine

http://www.executiveedge1.com/calgary-seo.html

403-246-7386

 

 

 

Calgary SEO Tips

As you know, I'm always trying to provide great information for you and my clients.  Calgary SEO is one of the hottest topics around nowadays especially with Google Penguin and panda update with everyone scrambling around with what to do?

My goal is to educate you as much as possible and to help you as much possible.

As well, I found a super cool new video interface to create stunning videos for myself And my clients. I created a cool new short video for this page. Do me a favor let me know if it's any good or not. I really would appreciate your feedback.

So here's some information you should know.

* What is SEO?

* What's the difference between SEO and SEM?

* What's the difference between paid and organic search listings? What's on-page SEO?

* What's off-page SEO?

* How quickly will I see results?

* Should I rank my own content or articles on other sites? What other factors affect rankings besides

* backlinks? Does domain age help?

* Why would I want to 301 redirect an aged domain? What is rel="canonical"?

* What's the truth about duplicate content? What is a doorway page/cloaking?

* What are meta tags?

* What is the "freshness" factor?

* What is a C-class IP and why should I care? What is LSI?

* Should I build links for human beings or the search engines? What is an XML Sitemap?

* What's the sandbox? What is robots.txt for? What's a spamblog? What's an autoblog?

* What's an "authority" site?

* What are "supplemental" results?

Keyword Research

* What makes a good keyword?

* How many people are searching for my keyword? What is the "true" competition for a keyword? What

* are long tail keywords?

These are the questions I'll be answering in my next post coming up.Stay tuned....

Till then........Keep on Connecting on Linkedin

Allan Fine

http://www.executiveedge1.com/calgary-seo.html

403-246-7386

Reputation Management- What you absolutely must know!

IIIIIII'm back,

Hope you had a great summer so far, I sure did.
We went camping in BC and it was fun. My wife ( she's great),
did all the work researching and finding the places for us to go to on the Internet.

With that in mind let me tell you one of her to the pipeline about the next hotness in Internet marketing and SEO.
Reputation management, or my case Calgary Reputation management.

Like you I also shop on the Internet on a regular basis and sometimes when doing my research, If I find negative things written about the company or product. I won't even buy it or contact them. Sometimes.
Yikkkkkes!

Do you know what people are writing about your company, trust me they are reviewing you on Google places, Yelp, posting about your company. Who is in control, them or you?

So here it comes as promised with a series of articles about reputation management and what you can do for your company.
Enjoy!

 

 

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3 Ways to Protect Your Online Reputation.

When it comes to business marketing, one of the most important things to consider is your online reputation.  Remember that 90 percent of all consumers search the Internet to look for products and services; therefore, what those consumers find online about your business will determine whether or not they choose you over the competitors.  There are so many forums in which both happy and disgruntled customers can air their emotions about your business – including social networking sites, review sites, and blogs, among others – and it is your responsibility to manage what is being said about your business.  How do you do that?  Here are three ways to protect your online reputation:

Good business practices.  Think of it this way: when you are doing things the “right” way, and acting as an upstanding business entity, it will be harder for people to say bad things about you online.  Stock your website with relevant and useful content, participate in social forums in a positive and progressive way, and exhibit good customer service practices in order to stay on peoples’ good sides.

Respond to negative reviews.  Of course, you can’t please everyone.  It is inevitable that you will eventually face a bad review or two (or more).  Rather than dwell on the negatives, it is best that you learn how to respond appropriately, so that you can actually turn a bad review into a positive testament of your business practices.  (Yes, it IS possible.)  First of all, don’t ever ignore negative reviews; doing that is as bad as agreeing with what is being said.  When you do respond, keep all emotion out of it; instead, console the customer on having had a bad experience and offer a viable solution.  For example, if a customer posts a review complaining about the service in your salon, offer a coupon and ask the customer to come back in and see you personally, for a better experience.

Monitor your online reputation.  While you can’t remove things like bad reviews and negative social media gossip circulating about your business, you can take steps to counter negative occurrences as soon as they happen (and before they get out of hand).  Make use of monitoring tools like Hootsuite, Google Alerts, and Socialmention to identify trends in what people are saying about your business online, and then develop strategies to diffuse any negativity that springs up around your business name.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, The Executive Edge.  We can be reached by phone, at  403–246–7386 , or at support@executiveedge1.com.

Thank you for your time,
Get bad reviews and posting dealt with.

We look forward hearing from you.
Allan Fine
The Executive Edge
403-246-7386